Winning Doesn’t Tell You What You’re Missing: Stefano Bartezzaghi’s New Book on Competition

Stefano Bartezzaghi’s latest book, ‘Chi vince non sa cosa si perde’ (Who Wins Doesn’t Know What They’re Missing), delves into the evolving meaning of ‘winning’ in contemporary society. Bartezzaghi argues that for the past 50 years, the focus on competition has shifted, changing the understanding of what it means to be ‘winning.’ He points out that while competition used to simply denote victory, it now implies a pre-existing sense of superiority, as if ‘winning’ is an inherent trait rather than a result. This shift, he believes, distorts the true nature of competition, which should ideally begin on a level playing field. Bartezzaghi’s book, published by Bompiani, delves into the implications of this transformation, offering a thought-provoking perspective on the cultural impact of competition.