Meizan Gold cooking oil, known for its high-heat frying capabilities, has launched a creative advertising campaign that utilizes humor and relatable situations to highlight its key benefits. The campaign features well-known Vietnamese celebrities and TikTokers, including Viet Huong, Lam Vy Da, Trung Ruoi, and Huỳnh Lập, who participate in humorous scenarios that emphasize the oil’s ability to create crispy and delicious fried dishes. By integrating the product organically into the storyline, the campaign aims to subtly showcase Meizan Gold’s quality and capabilities without resorting to traditional, direct advertising methods. The campaign has been met with positive results, generating widespread social media buzz and contributing to the brand’s growing popularity.