US Companies Lobbying for Israel to Adopt American Standards in ‘What’s Good for Europe’ Import Reform

Following the recent approval of the ‘What’s Good for Europe is Good for Israel’ import reform, US businesses are showing increasing interest in the potential benefits. They are lobbying for the inclusion of American standards within the reform, seeking to extend the import ease to goods manufactured in the US. The Israeli Ministry of Economy has confirmed discussions with American officials regarding the potential expansion of the reform to include goods made in the US. These discussions are separate from the existing dialogues concerning the European Union. While the initial focus is on consumer goods related to the cost of living in Israel, the broader aim is to boost competition and potentially improve conditions for Israeli exporters to the US market. There is also hope that the inclusion of American standards will lead to increased product availability and affordability in Israel, expanding the range of products on offer for consumers.