Unlocking Domestic Demand: How Trade-Ins are Boosting Consumer Goods Sales

China’s ‘trade-in’ program for consumer goods is gaining momentum, offering a powerful strategy to stimulate domestic demand and empower consumers. This program allows consumers to exchange their old products for newer models, often at discounted prices. This approach not only encourages upgrades and replacement cycles but also reduces e-waste, a significant environmental concern. The program’s success lies in its ability to appeal to both consumers and businesses. Consumers benefit from affordable upgrades, while manufacturers gain access to recycled materials and valuable insights into consumer preferences. By facilitating a circular economy, the trade-in program contributes to a sustainable future and strengthens the domestic economy.