South Korean table tennis star Shin Yu-bin has claimed the top spot in the August 2024 sports star brand reputation rankings, according to the Korean Business Research Institute. The rankings were determined by analyzing big data on brand reputation, including consumer interactions, media coverage, and social media engagement. Shin Yu-bin was followed by football star Son Heung-min and figure skater Kim Ye-ji in the top three positions. The analysis considered a range of factors, including brand awareness, positive sentiment, and consumer engagement.
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