Subway is making a comeback in the fast food value menu wars with a limited-time offer of any footlong sandwich for $6.99. This discounted price, available via the Subway app and website, is a significant drop from the $14 price tag some footlongs can reach in certain cities. This move comes at a time when customers are increasingly sensitive to rising prices and are seeking affordable dining options. The offer, valid until September 8, aims to attract customers back to Subway, whose sales have been impacted by the economic climate. Subway’s new value menu strategy is a response to the need to compete with other fast food chains that are offering similar deals. In addition to the $6.99 footlong promotion, Subway has also introduced lower-priced snacks and sides to cater to budget-conscious customers.