South Korean OTTs Face Criticism for Exclusive Sports Broadcasting Rights

South Korea is facing a debate about the accessibility of sports broadcasting, with concerns raised over the exclusive rights held by streaming platforms Tving and Coupang Play. The issue centers around the exclusivity of broadcasting rights for major professional leagues like baseball, football, and basketball. This situation restricts viewers to those who subscribe to these specific platforms, potentially excluding those who cannot afford subscriptions or those who prefer alternative viewing methods. The current system raises questions about fairness, particularly impacting vulnerable groups such as the elderly and youth, who may face difficulties accessing these sports events. The argument emphasizes the public good aspect of sports, highlighting the need for more inclusive access. This debate mirrors similar discussions globally, with countries like Australia and Germany adopting legal frameworks to ensure wider access to sports broadcasting, recognizing its importance as a public good. The call for a more accessible system in South Korea underscores the need for a balanced approach, considering the interests of both streaming platforms and the public’s right to enjoy these events.