Sanjay Leela Bhansali’s Thoughts on OTT: The Future of Entertainment?

Sanjay Leela Bhansali, known for his cinematic brilliance, recently expressed his views on the growing influence of Over-the-Top (OTT) platforms on the entertainment industry. During a special segment with ETimes, Bhansali, who made his OTT debut with ‘Heeramandi’ this year, emphasized the importance of reaching the audience, regardless of the platform. He acknowledged that while OTT platforms offer a different set of metrics for success, the pressure of box office performance is significantly reduced. Bhansali’s remarks highlight the evolving nature of entertainment and the increasing prominence of OTT as a powerful medium for content delivery.