Qiibee, founded in 2017 by Gabriele and Gianluca Giancola, is revolutionizing the rewards economy. Their vision is to make rewards a top payment method globally by unlocking the purchasing power of unspent loyalty points. With over $500 billion in unspent loyalty points worldwide, Qiibee offers a blockchain-based solution to enhance liquidity and simplify exchange across platforms. The company has partnered with Lufthansa’s Miles & More program, showcasing their ability to seamlessly integrate rewards programs and improve liquidity. Qiibee’s platform provides easy integration via API or white-label solutions, enabling the tokenization and exchange of rewards like points, miles, and NFTs. Their blockchain-based infrastructure ensures secure, tamper-proof storage of loyalty points, while also promoting interoperability between different programs. The future of loyalty programs lies in blockchain integration, streamlining operations and bolstering security and trust. Qiibee envisions a future where NFTs within loyalty programs offer unique and tradable digital assets with real-world utility for consumers.