Dragan Primorac, the challenger to Croatian President Zoran Milanović, has shifted his campaign strategy, moving away from his earlier focus on unity and positive messages. This change, which some attribute to declining poll numbers, sees Primorac, with the backing of the HDZ party, now emphasizing the success of the current government while attacking Milanović’s record. He accuses the president of disrespecting the constitution and institutions, creating divisions among citizens, and hindering Croatia’s progress. Primorac’s new approach has drawn criticism from some who argue that it undermines his previous emphasis on unity and positive change. The question remains whether this more aggressive stance will resonate with voters in a country where a majority believe the nation is headed in the wrong direction.