OgaRen Expands Pop-Up Stores to Offer Personalized Bed Experience

OgaRen, a South Korean company specializing in personalized beds, is expanding its pop-up store presence to give customers a chance to experience its customizable bed offerings. The company, known for its ‘Sleepper’ and ‘Nu-eo’ brands, boasts over 1750 customization options and has seen its annual sales double despite the challenging economic climate. Its unique selling proposition lies in the personalized, one-on-one approach to bed creation. OgaRen is targeting customers planning a move or marriage by expanding the accessibility of its products through pop-up stores. Starting with a pop-up store in Shinsegae Department Store’s Times Square location, the company has now opened pop-up stores in Starfield Hanam and Lotte Department Store Dongtan, bringing the total number of pop-up stores in department stores to nine. Customers can experience the full range of OgaRen’s products with a 5% discount, as well as other benefits like a 10% gift certificate for purchases based on the amount spent. During this period, purchasers will also receive a complimentary mattress cover and two sets of bed linen, valued at 290,000 KRW.