Medical Stores Caught Tricking Customers with Fake Discounts in Kerala

Medical stores in Kottayam, Kerala, are being forced to remove misleading price boards advertising discounts that don’t actually exist. The Kerala Drugs Control Department is taking action against stores that use deceptive tactics to lure customers with promises of discounts that are not reflected in the actual cost of medicines. The crackdown comes after a High Court directive that mandated the display of clear price lists for all medicines. Medical stores must now provide details about discounts offered, including the percentage of discount applied, to ensure transparency and protect consumers from misleading practices. This action follows reports of numerous customers being misled by inflated discounts. Authorities are also urging medical stores to cooperate with the new regulations and display accurate pricing information.