Lotte Premium Outlets: A New Era of Shopping Experiences Across South Korea

Lotte Premium Outlets in Dong Busan, Paju, and Giheung are gearing up for a new era of shopping experiences. Each location is undergoing major renovations and expansions to enhance customer experience. Dong Busan, celebrating its 10th anniversary, will unveil a new 4628m2 (1400pyeong) garden-style rest and cultural space on August 29th. The outlet will also feature a Polo flagship store, the largest in the country, opening next year. Paju will complete its 13-year renovation by the end of the month. In addition to its existing fashion, sports, and luxury zones, it introduces a new Youth Culture Zone, featuring brands popular among younger generations. Giheung focuses on food and sports. A new 250m2 (620pyeong) food court, Tasty Ground, will open on November 11th, becoming the largest food court in South Korean outlets. The outlet also launches the MMOVE sports lounge, offering tennis and pickleball, a new sport combining badminton, tennis, and table tennis, on the rooftop. These renovations also coincide with pop-up stores and discount events. Dong Busan will offer discounts of up to 20% for 160 brands, while Paju will host promotional events for major fashion groups and feature pop-up stores. Lotte Premium Outlets aims to elevate customer experiences, offering a premium shopping environment with diverse attractions.