From Garage to Global: Also Celebrates 40 Years of Growth

Distributor Also recently celebrated its 40th anniversary in Emmen, Switzerland. The event was attended by company founder Bruno Gabriel, who shared insights into the company’s rapid growth. Founded in 1984, Also began in a garage in Hergiswil, with Gabriel’s vision to create a European distributor. The company quickly secured distribution agreements with Microsoft and other software vendors, achieving significant revenue within its first few years. Today, the company boasts substantial global revenue, despite recent economic challenges. Looking forward, Gabriel emphasized the importance of adapting to rapid technological advancements and providing customers with essential support. The event featured presentations from technology manufacturers, showcasing innovations in cybersecurity, AI, and hardware. Also highlighted its strong partnership with HP and emphasized the vital role of its reseller network in its success. The celebration ended with a festive evening of music and networking.