The Martínez Juice Company, a juice and smoothie bar born in Almería, has become a staple on the Paseo Marítimo and is expanding rapidly across Spain. Born in 2016 from a chance encounter in Australia, the company has established itself as a leader in the hospitality industry. Founder Juan Martínez, with roots in Almería, worked as a bartender in cities like Sydney, San Francisco, and Ibiza before returning to Aguadulce, where he began his journey. He saw a small space on the Paseo Marítimo that was ideal for his vision. His friend and business partner, Alberto José, believed in Juan’s vision. With Alberto’s support, the first Martínez Juice bar opened in Aguadulce in 2019. The success of the first location led to the opening of a second in Almería in 2021. The company faced challenges during the COVID-19 pandemic but managed to survive by expanding its delivery services. The Martínez Juice Company’s success can be attributed to its unique, healthy offerings and its commitment to quality. Their menu features fresh juices, smoothies, and bowls made with natural fruits and ingredients. The company’s expansion began in 2022, when Juan’s brother, Andrés, joined the business and they opened their first location in Mallorca. Now, the company has locations in Mallorca, Granada, Fuengirola, and Madrid, with plans to continue growing. They aspire to become the leading fruit-based beverage company in Spain.
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