Eli Drinkwitz, the head coach of the Missouri Tigers football team, is known for his powerful words and his commitment to building a strong team culture. After a disappointing 2022 season, Drinkwitz made changes, both in coaching and in his own approach, focusing on developing a sense of brotherhood and resilience within the team. He coined the phrase ‘wilderness brotherhood’ to describe the Tigers’ journey through adversity and their determination to prove themselves. This new emphasis on culture has helped transform the team into a contender, as seen in their impressive victory in the Cotton Bowl. Players and coaches credit Drinkwitz for his leadership, his ability to inspire, and his unwavering support, creating an environment where everyone feels valued and connected. The ‘wilderness brotherhood’ has become a powerful symbol for the Missouri Tigers, representing their shared struggles, their determination to overcome obstacles, and their belief in each other.