Content Over Box Office: Director Mudassar Aziz Highlights Shift in OTT Viewership

The film ‘Khel Khel Mein’ has shown resilience despite a slow start at the box office. Director Mudassar Aziz points out that the film’s performance demonstrates the potential for movies to gain momentum over time, rather than relying solely on opening weekend numbers. He cites examples like ‘Kantara’ and ‘Pushpa’, which saw their box office success build gradually over time. Aziz believes that this trend reflects a shift in audience behavior, with content now taking precedence over immediate box office performance. He emphasizes that OTT viewers are particularly willing to give films a chance regardless of initial box office numbers, as these platforms provide a space where content can be valued on its own merits.