The Ministry of National Defense of China has announced the official launch of its accounts on popular short video platforms Douyin and Kuaishou. The move aims to utilize these platforms as a means of engaging with the public and sharing information about the country’s military. Spokesperson Wu Qian emphasized that short video platforms are a vital tool for communication in today’s media landscape and represent a crucial avenue for promoting the Chinese military’s narrative. By embracing these platforms, the Ministry hopes to engage with a wider audience, particularly young people, and connect with them on a level they understand.