BTS’s Suga in Trouble: Samsung Monitoring His Future as Brand Ambassador

Samsung Electronics is reviewing its partnership with BTS member Suga following an incident involving alcohol and an electric scooter. While the brand isn’t immediately removing Suga from promotional materials, the situation is under close watch. Suga was found intoxicated on a street in Seoul, leading to his driver’s license suspension. The incident has ignited online debate about whether his continued presence in advertisements is appropriate. Samsung and BTS, global ambassadors for the company’s smartphones since 2020, have had a successful collaboration, resulting in exclusive phone editions and high-profile marketing campaigns.