Blumenau Mayoral Candidates: Strategies and Tactics in the First TV Campaign

The debut of mayoral candidates in Blumenau, Brazil, on television marked a strategic first step in the election campaign. With only 10 minutes of airtime combined, the five candidates adopted diverse approaches to connect with voters. Delegado Egidio (PL), with the most airtime, opted for a classic campaign strategy, introducing his family and emphasizing his experience as a police officer. Ana Paula Lima (PT), on the other hand, focused on collaborative work, highlighting projects completed during the previous administration and emphasizing a message of unity. Other candidates, like Odair Tramontin (Novo), highlighted their love for the city and presented concise proposals. Rosane Martins (PSOL) focused on social media engagement and her vision for a more inclusive Blumenau, while Ricardo Alba (Podemos) emphasized his political experience and commitment to transparency.