Black Buffalo Revamps Packaging for Enhanced Retail Visibility

Black Buffalo Inc. is refreshing its packaging design across its range of smokeless tobacco alternatives containing pharmaceutical-grade nicotine. The new color schemes and branding elements are specifically designed to grab attention on retail shelves, with lid graphics drawing inspiration from the company’s namesake, the Cape buffalo. Nicotine pouches will feature a clean, contemporary spotted color gradient, unique to each variety, while long cut dip SKUs will showcase a sunset-style color halo, paying homage to traditional long cut designs. Black Buffalo plans to begin distributing the redesigned SKUs to its national network of wholesalers in September 2024.