Apple is expected to launch its new iPhone 16 in South Korea on September 20th, marking the first time the country has been included in the initial launch market for a new iPhone since 2009. Despite declining global market share, particularly in China, Apple has seen consistent growth in iPhone sales in South Korea. This success is believed to have contributed to its decision to make South Korea a launch market. While Apple has yet to confirm the release date, South Korean carriers are reportedly preparing for a September 20th launch and have begun pre-order sales preparation. The new iPhone 16 is expected to feature significant improvements in AI capabilities and hardware upgrades, including a larger display for the Pro and Pro Max models and a redesigned camera system for all models. The launch date is subject to change based on Apple’s final decision, but the inclusion of South Korea in the initial launch market highlights Apple’s commitment to the South Korean market.