The Jeonju City government in North Jeolla Province, South Korea, is facing allegations of collusion and manipulation in the appraisal process for the development of the Daehhanbangjik industrial complex. A local environmental group, the North Jeolla Environmental Movement Federation, has accused the city of allowing a conflict of interest by appointing a valuation firm linked to the development project to a key position in the project’s advisory board. This, they argue, could lead to a biased appraisal that favors the developer, (Ju) Jagwang, and could result in a significant loss of public funds. The environmental group alleges that the chosen appraisal firm may have deliberately inflated the pre-development land value and undervalued the post-development land value, potentially maximizing the developer’s profits. They also point to potential violations of pre-development consultation guidelines, highlighting the potential for unfair advantages for the developer. The environmental group is calling for a thorough review and re-appraisal of the development project, demanding that the city government take steps to ensure transparency and fairness in the process.