南京’s First-Mover Advantage: How ‘打卡晒照’ Fuels Consumption Evolution

Nanjing, known for its rich cultural heritage and vibrant tourism scene, is actively embracing the ‘first-mover’ economy, a strategy focused on introducing new products, brands, and experiences to the market. This approach is particularly attractive to younger consumers, who relish in unique experiences and sharing them on social media. From immersive theatrical performances like ‘大梦·红楼’ to pet-friendly restaurants and innovative shopping malls, Nanjing is creating diverse and engaging consumer experiences. These initiatives, coupled with strategic investments in entertainment, cultural events, and a focus on nurturing local brands, are shaping Nanjing’s evolution into a thriving consumption hub, attracting tourists and driving local economic growth.